What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements. Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Cookies exempt from consent on this website

Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by this website and are therefore called first-party cookies. They are stored on your computer merely during the current browser session. Strictly necessary cookies ensure, for instance, that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. In addition, such cookies guarantee that, when you change pages, the function of changing from http to https takes place, thus observing the elevated security requirements applying to the data transmission. Last but not least, cookies of this type also store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

Categories

Cookies can be divided into four categories according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Strictly necessary cookies

Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.

Performance cookies

Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functionality cookies

Functionality cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Cookies for marketing purposes

Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.

Use of cookies on www.efalcik.com

Like most of the websites you visit, www.efalcik.com also uses cookies to improve the user experience on both single and repeated visits to the website. As a result you can switch quickly and easily between the pages, save your preferences, communicate via social networks such as Facebook.

Managing and deleting cookies

You can block and delete cookies by changing your browser settings. In order to manage cookies, most browsers allow you to accept or reject cookies or only accept certain types of cookies. You will find the procedure for managing and deleting cookies in the help function integrated in your browser.

If you restrict the deployment of cookies in any way, you will not be able to use all the interactive functions on our website.

Performance cookies: Google Analytics

Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).

Globally and in the European Union member states Google sets the following cookies:

__utma Cookie

A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie

These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie

Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.